Case Study / SaaS Design / Product Design / UX et UI Design
Design of Internal Tools
for Media Transports
Media Transports is a leading
advertising agency in the
It is partner of the RATP, SNCF, and other mobility authorities and transport operators. It is part of the Publicis group, the third largest communications group in the world.
We intervene at Media Transport’s tool design source to accompany them in the development and modernisation of their current interfaces. We create interdependent SaaS software that makes life easier for Media Transport’s teams.
Create a unique SaaS
A senior UX designer tailors the entire experience to meet the needs of the teams. We conduct workshops and interviews to understand the key issues they face.
Strengthen brand identity through
advanced system design.
We have established standards and guidelines that define the appearance and behaviour of products.
This ensures that the design is consistent in its visual appearance and user experience.
Developing a library of
user interface components.
An eco-system of this size must be accompanied by defined processes and a component library that guarantee
cross-software consistency. Based on the latest advances in design and interactivity, the models have a set of
more than 700 custom-made components.
Reducing frustration and errors
The key is to design a facilitated user experience, understanding the user’s needs and goals in a way that
is intuitive and enjoyable to use, and that helps increase user satisfaction, engagement, and loyalty.
Maximising design efficiency with
Google icons and Material.io
Google icons and Material.io are platforms that provide a set of pre-designed user interface components that
can be used to create user interfaces.
We are currently developing four new SaaS solutions to add to their growing ecosystems. This will give our
customer even more ways to manage and optimise the management of their advertising campaigns with
different transport operators and mobility authorities.
Interactivity as a pillar
of the experience.
We propose interactive building blocks to create a user interface that can be organised into five categories according to their purpose. These categories are action, containment, navigation, selection, and text input.
Responding to changing demand
according to needs.
Media Transport’s needs will evolve. Our product design is based on the imperatives and problems that arise.
We follow creative guidelines, conducting weekly reviews to present, test, and correct proposed solutions.