Visual identity

The art of

expression

freedom

Passion

La passion &

Innovation

Now free to break out of his mould and abuse his models,
our moulder finally becomes a sculptor.

&

Moodboard

The art of freeing oneself. Expressing oneself far from the codes established by society.
Daring the canons of Greek sculpture.

the break with the classic

Style and Tone

tone

tonalité

pure / ARTISANAL / éditorial

Colors

neutre

PRYMARY COLORS

#000000

#F8F6EF

#D1CDC2

#FFFFFF

SECONDARY COLORS

#B8C1C3

#9B4941

#DDCC9E

#C1BFA9

#E3DDC3

#A66737

#B2A998

#CBCAC5

TYPOGRAPHY

FONT PRINCIPAL

Nelphim

SUBTITLES AND BODY TEXT

Neue Haas Grotesk

AaAa

Sous-titres et corps
du texte

Neue Haas Grotesk

H1

THIS IS THE MAIN TITLE

H2

THIS IS THE MAIN TITLE

H3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sit amet auctor urna. Nullam bibendum, odio luctus sodales faucibus, nunc arcu tincidunt lectus, eu placerat eros ipsum eget augue. Suspendisse dapibus imperdiet sollicitudin. Curabitur auctor, leo at pharetra auctor, lacus enim varius massa, auctor posuere purus mi sed tortor. Suspendisse fringilla molestie magna, non feugiat nunc aliquam et. Praesent nec consequat diam. Sed vel placerat nunc, a sollicitudin orci. Sed metus erat, tempor id imperdiet vel, maximus vitae velit. Duis suscipit tempor faucibus. Ut luctus nulla tortor, sit amet ultrices augue viverra vitae. Cras erat odio, suscipit vel vehicula ut, pretium sed diam. Maecenas vel risus pellentesque, vehicula purus feugiat, dignissim lacus. Integer varius vel urna sed hendrerit. Duis malesuada lobortis felis, at vulputate turpis vehicula sit amet.

STORYTELLING

To understand the visual identity, one must first understand the story behind Marina.

By developing her sensibility from a young age, Marina Mankarios shows us that to break with codes, one must first know the basis and the culture from which they originate.

She began her studies in product design and, through art, she conveys a message of non-conformity and freedom.

By applying her favourite technique, she has broken with the canons and created a new technique of personal expression.

STORYTELLING

LOGO - LOGOMARK

Greek inspiration in typography

TRANSMISSION OF THE UNIVERSE IN GRAPHIC DESIGN

transmission de l’univers
dans le graphisme

Recalls the artisanal side

Rappelle du côté artisanal

Emphasising the message that Marina conveys in her art, we wanted to play with the figures that she creates, which is why a broken, imperfect sculpture appears, with its gaze fixed on the horizon, looking beyond; breaking with the ancient Greco-Roman beauty to enter into the modernity of everyday life; to break with those imposed canons.

Freedom.

LOGO

Logo declination

Delicate yet strong, we wanted to give this brand a new perception. Creating pieces that make people feel something with an identity that accompanies it.