{"id":7322,"date":"2022-03-21T20:56:04","date_gmt":"2022-03-21T18:56:04","guid":{"rendered":"http:\/\/hommage-studio.com\/?page_id=7322"},"modified":"2025-04-21T23:41:05","modified_gmt":"2025-04-21T21:41:05","slug":"salto","status":"publish","type":"page","link":"https:\/\/hommage-studio.com\/fr\/salto","title":{"rendered":"SALTO"},"content":{"rendered":"\t\t
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PLATEFORME REDESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SALTO.COM<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2020-2022<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SALTO ?
HUUUUM C\u2019EST QUOI ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Salto fait son entr\u00e9e sur le march\u00e9 de la vid\u00e9o \u00e0 la demande par abonnement. Ce secteur est actuellement domin\u00e9 par les mastodontes am\u00e9ricains Netflix, Amazon Prime Video, Disney+ et Apple TV+. Cependant, selon le nouveau service de TF1, M6 et France T\u00e9l\u00e9visions, il y a encore des progr\u00e8s \u00e0 faire et d\u00e9cide de se positionner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Contact\u00e9 en Septembre 2020, Salto n\u2019\u00e9tait pas satisfait de la direction que la plateforme a pris. Uniquement 3 mois devant nous pour redesigner la totalit\u00e9 des assets avant le lancement. <span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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AREAS OF FOCUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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AREAS OF FOCUS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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PLATEFORME D’ENGAGEMENT<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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CAMPAIGN MAIL<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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SOCIAL MEDIA<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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GOODIES<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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SOLUTION<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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CR\u00c9ER DES CAT\u00c9GORIES VISUELLES FORTE\nTOUT EN AFFIRMANT L'IDENTIT\u00c9 DE SALTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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MODERNE & EFFICACE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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La concurrence est aujourd’hui forte dans le domaine du streaming, alors comment se diff\u00e9rencier tout en conservant son identit\u00e9 et en affirmant la force de son catalogue ?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Vignettes-th\u00e9matiquesTV-copia.png\"<\/figure><\/div>
\"Vignettes-th\u00e9matiquesS\u00e9ries-copia.png\"<\/figure><\/div>
\"Vignettes-th\u00e9matiquesFilms-copia.png\"<\/figure><\/div>
\"Vignettes-th\u00e9matiquesJeunesse-et-Famille-copia.png\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THInking outside
the box<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Salto mise beaucoup sur la strat\u00e9gie de contenu, la partie collection est l’une de nos cr\u00e9ations pr\u00e9f\u00e9r\u00e9es pour mettre en avant l’avantage qu’ils ont sur le march\u00e9 fran\u00e7ais.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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DESIGNR DES \u00abBACKGROUND\u00bb POUR METTRE \nEN VALEUR LA VARI\u00c9T\u00c9 DU CONTENU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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La plupart des programmes que nous voulons mettre en avant sur la plateforme auront une banni\u00e8re sp\u00e9ciale qui montrera l’ambiance \u00e0 l’utilisateur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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UNE GRANDE VARI\u00c9T\u00c9 DE FORMATS
\u00c0 CR\u00c9ER \nPOUR CHAQUE
CONTENU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L’\u00e9co-syst\u00e8me de Salto cr\u00e9e un \u00e9norme besoin en visuels, entre les diff\u00e9rents appareils (ordinateur de bureau, tablette, mobile, TV, Mail, …). Cela n\u00e9cessite une quantit\u00e9 de temps et d’efforts pour toujours fournir la meilleure qualit\u00e9 possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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PLUS DE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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12 000<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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FICHIERS CR\u00c9\u00c9S<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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(EN DEUX ANS)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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RECHERCHE DE \u00abLANDING PAGE\u00bb
POUR AM\u00c9LIORER
LE TAUX D\u2019ABONNEMENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons travaill\u00e9 sur d’innombrables essais de pages, l’id\u00e9e \u00e9tait de construire des blocs qui aide les gens \u00e0 mieux comprendre l’offre de Salto et \u00e0 s’abonner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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RECHERCHE DE \u00abLANDING PAGE\u00bb<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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https:\/\/www.salto.fr\/<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En commen\u00e7ant par une d\u00e9claration claire qui montre la force de Salto par rapport aux autres plateformes de streaming.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En montrant la diversit\u00e9 du catalogue, en utilisant non seulement des films et des s\u00e9ries, mais aussi des cha\u00eenes de t\u00e9l\u00e9vision pour enfants, etc.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Afficher rapidement la cha\u00eene de t\u00e9l\u00e9vision en lignes auto-anim\u00e9es est un moyen de communiquer facilement sur certains actifs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous avons travaill\u00e9 l \u2018efficacit\u00e9 des wordings et sur une proposition visuelle qui suscite l’int\u00e9r\u00eat, en brisant la routine visuelle pour aider le consommateur \u00e0 se concentrer sur ce que nous lui montrons.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Chaque bloc sera test\u00e9, c’est pourquoi nous voulions avoir des donn\u00e9es sur quelque chose de ce type.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous savons que le comportement des utilisateurs est r\u00e9gi par le fait qu’ils n’interagissent g\u00e9n\u00e9ralement pas beaucoup.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mais c’est un d\u00e9fi pour nous de leur montrer la vari\u00e9t\u00e9 des catalgues et toutes les informations que nous voulons leur fournir sans avoir une page trop longue.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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5.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mettre en avant l’un des atouts les plus puissants de Salto : le contenu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

La recherche de quelque chose \u00e0 regarder est l’une des difficult\u00e9s les plus connues des utilisateurs, et la r\u00e9ponse de Salto est meilleure que celle de la concurrence.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Merci \u00e0 l’algorythme qui montre un contenu sp\u00e9cifique et gr\u00e2ce \u00e0 l’\u00e9quipe \u00e9ditoriale qui fourni un immense travaille.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

6.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ici, nous avons d\u00e9cid\u00e9 d’utiliser une approche centr\u00e9e sur l’humain en utilisant une contextualisation, qui nous le savons, touchera tous les parents : \u00a0\u00bb Quelque chose pour occuper vos enfants, quel que soit leur \u00e2ge \u00ab\u00a0.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous touchons directement un point dont tous les parents r\u00eavent : du temps libre o\u00f9 les enfants sont occup\u00e9s et ne demandent pas d’attention.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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7.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En insistant sur le fait qu’il n’y a \u00ab\u00a0aucune limite\u00a0\u00bb avec l’abonnement, les seules choses qui changent sont le nombre de personnes pouvant regarder en m\u00eame temps.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous avons voulu mettre en \u00e9vidence l’abonnement \u00ab\u00a0duo\u00a0\u00bb en le rendant plus \u00e9vident.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

8.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous utilisons les \u00ab\u00a0stars\u00a0\u00bb avec lesquelles nous travaillons pour parler de notre produit et expliquer pourquoi elles l’aiment ou l’utilisent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nous utilisons le pouvoir des t\u00e9moignages, avec des citation de tweets d’utilisateurs pour raconter des \u00ab\u00a0histoires vraies\u00a0\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Nous terminons la page par la section FAQ qui r\u00e9pond aux questions les plus fr\u00e9quentes afin d’\u00e9viter qu’elles n’envoient trop de questions \u00e0 Salto par courrier ou par t\u00e9l\u00e9phone.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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DESIGN DE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tCAMPAGNE MAILS\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

qui touchent les gens par le contenu et la conception qui cr\u00e9ent la curiosit\u00e9 et l’appel \u00e0 d\u00e9filer pour en voir plus. Une vingtaine d’emails diff\u00e9rents ont \u00e9t\u00e9 con\u00e7us sur un template pour que l’\u00e9quipe de Salto puisse le faire elle-m\u00eame.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

qui touchent les gens par le contenu et la conception qui cr\u00e9ent la curiosit\u00e9 et l’appel \u00e0 d\u00e9filer pour en voir plus. Une vingtaine d’emails diff\u00e9rents ont \u00e9t\u00e9 con\u00e7us sur un template pour que l’\u00e9quipe de Salto puisse le faire elle-m\u00eame.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
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\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
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\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

DU SOCIAL<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

MEDIA QUI
DONNE ENVIE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Communiquer des \u00e9motions par le biais d’un simple carr\u00e9 n’est pas aussi facile qu’il n’y para\u00eet.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"BIG-BANG-THEORY-DANSEZ-copia.jpg\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

UN DESIGN<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

SYSTEM<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

POUR LES GOUVERNER TOUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

78 pages de directives pour r\u00e9glementer tout ce qui a \u00e9t\u00e9 cr\u00e9\u00e9 sur la plateforme, un must have dans lequel beaucoup d’entreprises ne veulent pas investir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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UNA<\/span>
PLATEFORM<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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QUI ENGAGE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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EN AIDANT LES GENS \u00c0 D\u00c9COUVRIR\nLA VARI\u00c9T\u00c9 DE CONTENUS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Disposer d’une deuxi\u00e8me plateforme pour Salto \u00e9tait le meilleur moyen pour eux d’offrir une meilleure vue sur l’\u00e9cosyst\u00e8me Salto au consommateur.
C’est aussi un excellent outil de r\u00e9f\u00e9rencement \ud83d\ude09<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT – MOBILE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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HOMEPAGE – DESKTOP<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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PAGE SERIE – MOBILE<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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NOUS AVONS CON\u00c7U DES TEMPLATES
POUR UNE VARI\u00c9T\u00c9 DE PAGES ET DE BLOCS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Pour permettre \u00e0 Salto de recr\u00e9er la page qu’il souhaite quand il en a besoin,
et ce, de mani\u00e8re simple.<\/p>\n

L’\u00e9quipe de Salto a les capacit\u00e9s de param\u00e9trer chaque page en fonction d’un besoin sp\u00e9cifique pour correspondre au r\u00e9sultat de communication souhait\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Pour permettre \u00e0 Salto de recr\u00e9er la page qu’il souhaite quand il en a besoin,
et ce, de mani\u00e8re simple. L’\u00e9quipe de Salto a les capacit\u00e9s de param\u00e9trer chaque page en fonction d’un besoin sp\u00e9cifique pour correspondre au r\u00e9sultat de communication souhait\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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PAGES SP\u00c9CIFIQUES N\u00c9CESSITANT \nUNE APPROCHE CENTR\u00c9E SUR L'UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le design ne signifie pas que les choses doivent \u00eatre belles, le design est une r\u00e9ponse \u00e0 une probl\u00e9matique. Ici, il s’agissait de fournir une solution qui r\u00e9ponde aux besoins des utilisateurs, de la mani\u00e8re la plus simple possible.<\/p>\n

La page de recherche et la page du programme ont \u00e9t\u00e9 un d\u00e9fi pour en fludifier l\u2019ergonomie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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PLATEFORME REDESIGN SALTO.COM 2020-2022 SALTO ? HUUUUM C\u2019EST QUOI ? Salto fait son entr\u00e9e sur le march\u00e9 de la vid\u00e9o \u00e0 la demande par abonnement. Ce secteur est actuellement domin\u00e9 par les mastodontes am\u00e9ricains Netflix, Amazon Prime Video, Disney+ et Apple TV+. Cependant, selon le nouveau service de TF1, M6 et France T\u00e9l\u00e9visions, il y […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-7322","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"yoast_head":"\nSALTO - Branding is my superpower<\/title>\n<meta name=\"description\" content=\"Today's competition is strong in the field of streaming, so how can you differentiate yourself while maintaining your identity and affirming the strength of your catalogue?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hommage-studio.com\/fr\/salto\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SALTO - Branding is my superpower\" \/>\n<meta property=\"og:description\" content=\"Salto is entering the subscription video on demand market. 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